Tailored financial planning at your fingertips

About Finally Financial Services

The financial space is overcrowded with single use cases that help you save more, invest better, or pay debt faster. But the reality is that people have multiple and often contradictory goals that need to be solved simultaneously: paying debt, while investing for retirement, while saving for a house. Do you know where to start, which goals to prioritize, and how to distribute your savings?

Introducing Finally, a DIY Financial Planning Simulator that allows users to create a free financial plan in less than 20 minutes, and understand the products and providers that can help you reach your goals faster.

Location: Toronto

Year Founded: 2019

Vertical: Personal Finance

Employees: 1 – 10

Website: myfinally.com

Social Media:

Problem

Studies suggest that over 75% of Canadians are not confident they will ever achieve their financial goals. Moreover, less than 50% have ever had a financial plan in place. Obtaining sound and unbiased financial planning advice can be very expensive (most independent financial planners charge over $2000 for their services), and obtaining professional advice from banks almost always result in advisors trying to sell products instead of focusing on providing the advice Canadians desperately seek. Above all, in today’s world, financial planning advice remains expensive, time consuming, and biased. But not surprisingly, 80% of Canadians that manage to obtain a financial plan are fully confident they will achieve their financial goals.

Our goal is to democratize financial planning. Make it affordable and reachable for all and any Canadian that wants to figure out how to reach multiple financial goals. No appointments needed, no time wasted, just pick your goals, prioritize your needs, set your budget, and get the financial products you need to reach each of your goals faster.

  • Startup Pre-revenue 100% 100%
  • Startup Post-revenue $1 – $2M 0% 0%
  • Scaleup $2M – $10M 0% 0%
  • Scaleup $10M+ 0% 0%

Core Benefits

Our solution will enable the creation of a free online financial planning simulator, where users will be able to prioritize their financial goals, understand how to reach each and every financial goals based on their budget, and analyze/review product recommendations across financial institutions to reach each of their goals faster. You can create a financial plan for free in less than 20 minutes, and/or subscribe to get additional value-added services (such as automatic money movement, access to a financial planning advisor, and cashback programs to help you remain on track).

The solution is composed of multiple financial algorithms and machine learning, in order to customize the product for each of our users and provide tailored product recommendations that best fit their needs. The financial algorithms will be kept private in the code, allowing for competitive advantage.

Ideal Customers

Consumers (B2C)

Milestones

  • Launched Landing Page and promotional videos to gain traction (user waitilist)
  • MVP currently being built (80% completed)
  • Secured partnerships with multiple financial providers (Wealthsimple, EQ Bank, Borrowell, etc)

Problem

Studies suggest that over 75% of Canadians are not confident they will ever achieve their financial goals. Moreover, less than 50% have ever had a financial plan in place. Obtaining sound and unbiased financial planning advice can be very expensive (most independent financial planners charge over $2000 for their services), and obtaining professional advice from banks almost always result in advisors trying to sell products instead of focusing on providing the advice Canadians desperately seek. Above all, in today’s world, financial planning advice remains expensive, time consuming, and biased. But not surprisingly, 80% of Canadians that manage to obtain a financial plan are fully confident they will achieve their financial goals.

Our goal is to democratize financial planning. Make it affordable and reachable for all and any Canadian that wants to figure out how to reach multiple financial goals. No appointments needed, no time wasted, just pick your goals, prioritize your needs, set your budget, and get the financial products you need to reach each of your goals faster.

Core Benefits

Our solution will enable the creation of a free online financial planning simulator, where users will be able to prioritize their financial goals, understand how to reach each and every financial goals based on their budget, and analyze/review product recommendations across financial institutions to reach each of their goals faster. You can create a financial plan for free in less than 20 minutes, and/or subscribe to get additional value-added services (such as automatic money movement, access to a financial planning advisor, and cashback programs to help you remain on track).

The solution is composed of multiple financial algorithms and machine learning, in order to customize the product for each of our users and provide tailored product recommendations that best fit their needs. The financial algorithms will be kept private in the code, allowing for competitive advantage.

Ideal Customers

Consumers (B2C)

Milestones

  • Launched Landing Page and promotional videos to gain traction (user waitilist)
  • MVP currently being built (80% completed)
  • Secured partnerships with multiple financial providers (Wealthsimple, EQ Bank, Borrowell, etc)
  • Startup Pre-revenue 100% 100%
  • Startup Post-revenue $1 – $2M 0% 0%
  • Scaleup $2M – $10M 0% 0%
  • Scaleup $10M+ 0% 0%

UPDATE: FFCON20 RESCHEDULED TO JULY 8-9 DUE TO CORONAVIRUS