The Power of AI to Optimize Portfolio Profitability for Financial Institutions

About Senso.ai

Senso embeds predictive revenue intelligence into lender operations to optimize loan portfolio retention, acquisition, and product cross sell. Senso’s suite of solutions helps sales, marketing, and customer success teams in the financial services industry improve customer experience, retention, and profitability.

Location: Toronto

Year Founded: 2017

Vertical: Digital Banking / Analytics / Infrastructure

Employees: 11 – 50

Website: senso.ai

Social Media:

Problem

Financial Institutions/Lenders are facing declining margins in loan portfolios from market factors including increased competition from non-traditional lenders and consumer preference for a “personalized” experience leading to higher customer churn. Additionally, lenders are in an unpredictable interest rate environment with limited access to real-time data due to legacy systems, which limit their ability to offer the best solution to customers.

Ideal Customers

Businesses (B2B)

  • Startup Pre-revenue 0% 0%
  • Startup Post-revenue $1 – $2M 100% 100%
  • Scaleup $2M – $10M 0% 0%
  • Scaleup $10M+ 0% 0%

Core Benefits

Senso embeds predictive revenue intelligence into lender operations to optimize loan portfolio retention, acquisition, and product cross sell. Enable Lenders to:

  • Build enhanced communication strategies
  • Reprice and target portfolio clients proactively
  • Maximize profitability and client satisfaction
  • Protect and generate topline revenue
  • Develop personalized marketing campaigns

Milestones

  • Technology proven with large Canadian bank
  • Technology in production across multiple Canadian clients
  • Access to historical, market-wide data for all consumers
  • Distribution channels provide access to 100% of the market
  • Partnerships are being expanded globally

Problem

Financial Institutions/Lenders are facing declining margins in loan portfolios from market factors including increased competition from non-traditional lenders and consumer preference for a “personalized” experience leading to higher customer churn. Additionally, lenders are in an unpredictable interest rate environment with limited access to real-time data due to legacy systems, which limit their ability to offer the best solution to customers.

Core Benefits

Senso embeds predictive revenue intelligence into lender operations to optimize loan portfolio retention, acquisition, and product cross sell. Enable Lenders to:

  • Build enhanced communication strategies
  • Reprice and target portfolio clients proactively
  • Maximize profitability and client satisfaction
  • Protect and generate topline revenue
  • Develop personalized marketing campaigns

Ideal Customers

Businesses (B2B)

Milestones

  • Technology proven with large Canadian bank
  • Technology in production across multiple Canadian clients
  • Access to historical, market-wide data for all consumers
  • Distribution channels provide access to 100% of the market
  • Partnerships are being expanded globally
  • Startup Pre-revenue 0% 0%
  • Startup Post-revenue $1 – $2M 100% 100%
  • Scaleup $2M – $10M 0% 0%
  • Scaleup $10M+ 0% 0%

UPDATE: FFCON20 RESCHEDULED TO JULY 8-9 DUE TO CORONAVIRUS